Music channels have come a long way, from their nascent days
to current day. The evolution has been not just in types and varieties of music
they serve but also in what they deliver and how innovatively. Considering
their target audience, which is the generation of today and also keeping in
mind, the audience who has grown up following MTV and Channel V- they have
brought good concepts forward. From keeping the folk and traditional music
including Jugalbandi alive with programmes like Unplugged, Roots, Coke Express-
the novice, amateur, experienced, upcoming, modern, classical, folk singers get
a chance to bring out the best of themselves to a wide audience. Channel V has
mastered in gluing the youth to idiot box by providing serials like “Gumraah,
The Serial, D3- which enlighten and open the eyes of the youth today. Good to see right things being served, to
preserve our legacy.
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